Gelatin-based gummies dominate the markets, however, in a culturally diverse country like India, Gelatin was not a universal option and pectin based vegan gummies became the default choice. Plant based gummies became the go-to option not just for Vegetarians but also for flexitarians. The consumer demand for plant based healthy options is ever growing and the UK is no exception.
Veganism is one of the fastest-growing trends in the UK. Although only 1% of the collective world population identifies as Vegan, Veganism is growing rapidly. The numbers differ by geographies, however, as per Grand View Research, the gummy market in UK is expected to reach a projected revenue of US$ 899.7 million by 2030. A compound annual growth rate of 12.8% is expected of UK gummy market from 2024 to 2030.
A gummy is a highly convenient and palatable format for consuming supplements and appeals to all age groups. To address the rising concerns around sugar, FOS become the next de-facto for low sugar or reduced sugar alternatives in gummies manufactured in India. FOS not only added sweetness, but also improved the texture and offered digestive benefits for consumers.
Gummies are the new functional favourite supplements
The functional foods and nutraceutical markets have witnessed a dramatic rise in the popularity of gummies. Gummies started off as a kids friendly supplement format and gradually captured the mainstream markets to become a convenient and tasty delivery format for grown ups. For established and new age nutraceuticals and dietary supplements brands in the UK, gummies manufactured in India checks multiple consumer boxes – functional, easy to carry and consume, plant based or Vegan, gut-friendly, prebiotic source of fiber, low glycemic index and low added sugar. The key reasons for consumer appeal are :
- Easy to carry and travel friendly
- Easy to consume, no need to swallow with water
- Nutrients, vitamins, minerals, prebiotics, plant extracts – available in different flavours and tasty formulations
- Consumers are more likely to consume gummies daily as compared to tablets or capsules
Gummy Manufacturing in India
The nutraceutical and dietary supplement brands in the UK give paramount importance to safety, quality, consistency and compliance’s. Gummy manufacturers in India are a great value for UK based brands to launch their gummy formulations :
- Experienced in pectin or agar-based gummy manufacturing
- Expertise in manufacturing FOS based low sugar gummies with enhanced prebiotic gut friendly benefits.
- Option to choose from a variety of flavours, shapes and single gummy packaging options
- Ability to customise formulations and offer various dosages
- Every manufacturer offers more than 100 shelf stable formulations to choose from
- Prominent gummy manufactuers have certified manufacturing facilities – GMP, ISO, FSSAI, US-FDA, EU complaint
- Mid to large scale production batches and reasonable lead times.
Brands in the UK can partner with private label gummy manufacturers in India to choose from tried and tested shelf-stable formulations and ensure faster time to market with products that perform.
Positioning 100% plant based and low sugar gummies manufactured in India for the UK consumers
Gut-friendly prebiotic fibers : Fructo-oligosaccharides (FOS), the low sugar sweetener used in gummies manufactured in India, is a gut friendly sweetener due to its prebiotic nature and also a source of fiber
Low Glycemic Index : FOS, when consumed, does not elevate blood glucose levels, making it a great alternate sweetener
100% Plant Based or Vegan : Gummies manufactured in India use pectin and not gelatin, thus, offering 100% plant based or Vegan formualtions for consumers.
Convenient packaging : Gummies manufactured in India can be packed in individual pillow packs or coated with oil or starch powder to prevent them from sticking to each other.
100+ Ready Formulations : Gummies manufacturers in India offer shelf stable formulations consisting of Vitamins, Minerals, native Indian botanicals in low and high dosages
The gummy manufacturers in India present a great opportunity for nutraceutical and functional food brands in the UK to ride the Vegan, Prebiotic, Low Sugar wave. The nutra and wellness market in the UK is a highly competitive space and the consumers are keen to try products that perform, are a healthy choice and packed with taste and nutrition. If you are a nutraceutical brand looking for products having consumer appeal, you should consider adding gummies in your product portfolio.
